APPARELRY

“GO MAKE A STATEMENT”

About “APPARELRY”:

’A place where innovation meets fashion’. To begin with I would like to ask you a question, yes reader you only. Clothing is one of the key factors of lifestyle nowadays don’t you agree with that statement? Am I right or am I right? Yaa I understand what you mean by “You are Right”. Dress and fashion can be used not only to symbolize culture, religion or spirituality, but it can also be used as a tool of oppression as well as liberation. People

these days want advancement in each and every field be it ­­­­­their toilets or their workplace. The world is moving towards advancement and getting sophisticated day by day and there is a huge demand in the market for sophisticated suits and attires. And so here comes a startup that completely revolutionizes the way we dress. ‘Apparelry’ is more than just a start-up. It’s THE place for people who love to customize everything according to themselves. Customers can make their own favorite selections from the listings below in all categories such as exact material to be used and enter exact values such as measurements according to their requirements. We at ‘Apparelry’ design what is the most suitable for you according to you. Our main motive here is to dress you up in such a way that we don’t hurt your comfort zone but also increase the utility of your apparel drastically. “We jewel up your apparels”, YES, That’s what we do. Attaching the required accessories to your outfit and making it useful for various purposes. For example. — Bag pack is a very big attention seeker these days, as people carry it for fashion and utility purposes, but just imagine, if you are able to design the bag pack according to your own preferences and get a custom taste out of it at a very reasonable rate. Our application is very easy to use and this

application will be usable on all platforms. People can use this application to delineate whatever they want their attire to comprise of.

Market Demand:

So Reader now you must be wondering why do we need Apparelry, what are the problem with the traditional way of buying and many such questions? And I know what you are thinking of, I do agree with the point you have in mind about the store visit and trying being the most convenient way ever for shopping for your wardrobe but it’s not really the best and satisfactory always. It has some limitations like the stock options and limitations on metamorphosis of clothing. Ever pondered over about a clothing or clothing accessory you wanted but didn’t get the right exact measurements of? Or ever imagined a good Apparel in your mind but never found it in store? Feeling lost in the crowd due to the widespread usage of the in-trend ready-made clothing? Had a problem finding the exact size so you had to compromise and had to go a level higher or lower? Well now you won’t.

Relevant Products in the market:

There are no such existing company or products in the market. There are a few ideas such as this but none in action and currently active. Only the cheap print stores are currently running in INDIA where they use low grade quality clothing and customize the prints on it. Downside to this is that this printing is so cheap quality that it gets damaged as it is used and even the threads used are of low quality

Target Customers:

So who is ‘Apparelry’ for? Well for everyone. OK maybe that’s a overstatement but yes Apparelry plans to get a major market share. Apparelry targets the High class and upper middle class as customization costs are not affordable to all of the public. But we at ‘Apparelry’, are open to even the smallest of the stitches to the biggest of the custom designs which one can get in his/her clothes.

Required Knowledge :

A multi-language Coding is required to make the application and web based portal for Apparelry. Our application will be based on cross platforming which means apparently it will be working for all platforms such as for mobile devices, desktop, any other device, no matter whether it is android or iOS or windows or macOS. Our application will be functional for all of them. Now as far as, the development of the application is concerned we might use either Kotlin or Dart and might actually think of using Flutter.

Now when it comes to web dev, HTML CSS JS(JavaScript) is a must along with this we might use some brilliant framework such as Express.JS and Flask

The hardware components used in our work place is similar to that of various textile industries, but, the difference is, that we use 3-d modelling software for our for experimenting and designing the prototype which is further properly tested by our engineers. We would never experiment anything on you and to be very honest, provide you the best fitting clothes and accessories.

Solution:

Well not to brag but Apparelry is the one stop-solution for the biggest Fashion Problems like not getting the desired Apparel, having a sense of lost personality among a crowd, not able to find the perfect fit. Apparelry creates the Apparel as you would have imagined in your dreams just for you. And who doesn’t loves the feeling of being special and unique. Apparelry provides their customers to stand out from the crowd without going for premium brands which are very costly.

“Go MAKE A STATEMENT” without getting your pockets empty. And here’s to the best part that Apparelry cater to their customers’ needs and provide the perfect fit to the exact inch. Confidence level increases by a tremendous amount when you are comfortable wearing a outfit because you customized it exactly for yourself to the core.

Money and Maneuvers:

The stratagem and maneuvers of our start-up which will bring a revolution in the way you dress is as follows-

The net estimated amount for renting a workplace or a warehouse would cost up-to 3 lakhs INR(inclusive of all the taxes and miscellaneous charges)

Also, for hosting a website, combined with the maintenance of our application would cost up to 1.5k INR per year.

Setting up the right software and hardware components for our production would cost another 1 lakh INR.

Now, the products which we would sell or customize, would completely depend upon the interests of our customers as the charges depends upon the level of customization they want in their clothes/accessories. Minor add-ons upon their apparel would cost less whereas heavy customization costs a bit more. It also depends upon the type of material they want in their accessories to be used.

Risk Analysis:

Resistance to change the method of shopping, marketing failure, like nowadays the demand of the market is quite different and unique as compared to what it had been earlier and so to cope up with these things and to rectify all these problems, we have got things on floor which would help in maintaining a healthy yet interactive sessions between our customers and our company. There is always a risk with any startup business idea that whether in the near future, will it be able to make a big statement in the market or not?? The struggles might include lack of profit and such risks may cause losses. The main objective of risk analysis is to improve the decision-making process. Certain measures can be taken to not only decrease the damages caused by the risks but also to decrease the probability of their occurrence. The later the risk is found, the more costs will be required to resolve the problem. It provides useful information through which possible future problems are identified. Therefore, decision makers can modify their plans to eliminate or lower the possibility of risks. The lesser the negative impacts, the easier it will be for any startup business to sustain their market value and to generate profit of a huge margin.

Also, people in India have a tendency to stick to their old ethics and accepting something new in India is not a very common thing. We have to figure out a way in which we can introduce this new concept of fashion in our Indian atmosphere (which is also our first milestone) and show them the true benefits of ‘Apparelry’

Milestone and Timeline:

Our main focus is to establish ourselves as a game changer in the field of clothing and accessories, firstly in India. The first work place of ‘Apparelry’ is going to be India based and is specifically dedicated to sophisticate the lives of our Indian brothers and sisters. My whole team, including myself are from Indian background and we know what kind of problems we face and how much we lag behind in the field of fashion and technology.

‘Apparelry’ is going to be the answer for that as we support our Hon’ble Prime Minister’s movement to make India ‘Atmanirbhar’ I.e. self sufficient and self dependent.

If we successfully revolutionize the fashion sense and clothing ethics in India, then our start-up would be ready to make it’s grand entry in the foreign atmosphere and establish itself as a great company in India as well as foreign states.